How to wear fragrance
Why a Perfume Smells Different on You
A perfume can smell different on you because application, skin surface, temperature, surrounding scents and perception all affect the experience.
4 min readHow to wear fragrance
Practical guidance on sampling, application, layering and caring for your collection.
How to wear fragrance
How to Make Perfume Last Longer Without Overspraying
To make perfume last longer, choose a formula whose settled scent you enjoy, apply it as directed to clean dry skin, and store the bottle away from heat and light.
4 min readHow to wear fragrance
How to Layer Fragrances With a Clear Starting Point
Layer fragrances by testing a simple pairing in small amounts, starting with a familiar base and changing one variable at a time.
4 min readHow to wear fragrance
How to Choose a Signature Scent You Want to Rewear
Choose a signature scent by identifying the textures you enjoy, testing a small set of samples over ordinary days, and selecting a fragrance whose drydown fits your routine.
4 min readHow to wear fragrance
Sillage and Projection: Two Ways Perfume Reaches Others
Projection describes how far a perfume seems to extend around the wearer, while sillage describes the trail it leaves as the wearer moves.
4 min readHow to wear fragrance
How to Store Perfume: Heat, Light and Air
Store perfume tightly closed in a cool, stable place away from direct light and heat.
4 min readHow to wear fragrance
How to Test Perfume in a Store or With Samples
Test perfume by limiting competing scents, assessing an opening on paper, and giving a suitable finished sample a separate skin-wearing day.
4 min read